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  • May 1994 (Revised March 2008)
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Barilla SpA (A)

By: Janice H. Hammond
  • Format:Print
  • | Pages:21
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Abstract

Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing a continuous replenishment program, under which the responsibility for determining shipment quantities to the distributors would shift from the distributors to Barilla. Describes support and resistance within Barilla's different functional areas and within the distributors Barilla approached with the proposal.

Keywords

Order Taking and Fulfillment; Logistics; Supply Chain; Technology; Food and Beverage Industry; Manufacturing Industry; Italy

Citation

Hammond, Janice H. "Barilla SpA (A)." Harvard Business School Case 694-046, May 1994. (Revised March 2008.)
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About The Author

Janice H. Hammond

Technology and Operations Management
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    FLEXE, Inc.: Pioneering On-Demand Warehousing & Fulfillment

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    Precision Paint Co.

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    African American Inequality in the United States

    By: Janice H. Hammond, A. Kamau Massey and Mayra G. Garza
More from the Author
  • FLEXE, Inc.: Pioneering On-Demand Warehousing & Fulfillment By: Janice H. Hammond and James Barnett
  • Precision Paint Co. By: Iavor I. Bojinov, Chiara Farronato, Janice H. Hammond, Michael Parzen and Paul Hamilton
  • African American Inequality in the United States By: Janice H. Hammond, A. Kamau Massey and Mayra G. Garza
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