Case | HBS Case Collection | August 1993 (Revised April 1997)

Southwest Airlines: 1993 (A)

by James L. Heskett and Roger H. Hallowell

Abstract

Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.

Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States;

Language: English Format: Print 29 pages EducatorsPurchase

Citation:

Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)

Related Work

  1. Case | HBS Case Collection | August 1994

    Southwest Airlines: 1993 (Abridged Update)

    James L. Heskett

    Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful.

    Keywords: Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry;

    Citation:

    Heskett, James L. "Southwest Airlines: 1993 (Abridged Update)." Harvard Business School Case 395-025, August 1994.  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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James L. Heskett
UPS Foundation Professor of Business Logistics, Emeritus

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