Publications
Publications
  • July 1993
  • Case
  • HBS Case Collection

Air Miles Canada

By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
  • Format:Print
  • | Pages:19
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Abstract

Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer acquisition more efficient.

Keywords

Programs; Customer Relationship Management; Information Management; Air Transportation Industry; Canada

Citation

Jones, Thomas O., Leonard A. Schlesinger, and Roger H. Hallowell. "Air Miles Canada." Harvard Business School Case 694-008, July 1993.

About The Author

Leonard A. Schlesinger

General Management
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