Publications
Publications
- May 1993 (Revised December 1997)
- HBS Case Collection
Internationalization of Services, Module Note, The
Abstract
Many industry-leading service providers are expanding internationally, with varying degrees of success. This note presents a framework for understanding the managerial challenges facing service firms as they enter foreign markets. In particular, focuses on key managerial tasks for successful internationalization and expands the concept of the "strategic service vision" to include the specific issues associated with cross-border growth.
Keywords
Citation
Loveman, Gary W. "Internationalization of Services, Module Note, The." Harvard Business School Background Note 693-103, May 1993. (Revised December 1997.)