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  • November 1992 (Revised December 1992)
  • Case
  • HBS Case Collection

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes
  • Format:Print
  • | Pages:16
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Abstract

The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still, selling software represents a major departure from the John Deere tradition of heavy equipment manufacturing. Can the technologically focused group adjust to the new demands of external customers without destroying its momentum in developing new products for internal use? What are the potential benefits and costs of this new venture, both for the division and the company as a whole?

Keywords

Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry

Citation

Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
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About The Author

Robert H. Hayes

→More Publications

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    • 2004
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    Operations, Strategy, and Technology: Pursuing the Competitive Edge

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    • December 1998
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    Alden Products, Inc.: European Manufacturing, Teaching Note

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More from the Author
  • Operations, Strategy, and Technology: Pursuing the Competitive Edge By: Robert H. Hayes, Gary P. Pisano, David M. Upton and S. C. Wheelwright
  • Allied Connector Company By: Robert H. Hayes
  • Alden Products, Inc.: European Manufacturing, Teaching Note By: Robert H. Hayes
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