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  • October 1992 (Revised December 1996)
  • Case
  • HBS Case Collection

Laura Ashley and Federal Express Strategic Alliance

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  • | Pages:14
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Abstract

In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely structured partnership, Federal Express essentially takes over the warehouse and distribution activities formerly handled by Laura Ashley. The alliance is path breaking due to its largely informal structure, based more on trust and mutual benefit than on complicated rules and measures.

Keywords

Partners and Partnerships; Customer Focus and Relationships; Distribution Industry; Retail Industry

Citation

Loveman, Gary W. "Laura Ashley and Federal Express Strategic Alliance." Harvard Business School Case 693-050, October 1992. (Revised December 1996.)

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