Publications
Publications
- August 1992 (Revised July 2013)
- HBS Case Collection
ChemBright, Inc.
Abstract
ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are 1) how the company should respond to a price war initiated by a strong competitor, and 2) how the company can continue to exploit its logistics advantages as it pursues different growth alternatives. Acts as an effective introduction to logistics, and, in particular, to the fact that logistics is not a purely tactical function, but can be used as a powerful competitive weapon.
Keywords
Price; Growth and Development Strategy; Logistics; Competition; Competitive Advantage; Chemical Industry; New England
Citation
Hammond, Janice H. "ChemBright, Inc." Harvard Business School Case 693-026, August 1992. (Revised July 2013.)