Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 1992 (Revised June 1993)
  • Case
  • HBS Case Collection

Euro Disney: The First 100 Days

By: Gary W. Loveman and Leonard A. Schlesinger
  • Format:Print
  • | Language:Spanish
  • | Pages:23
ShareBar

Abstract

The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international boundaries.

Keywords

Multinational Firms and Management; Service Operations; Service Delivery; Corporate Strategy; Customer Focus and Relationships; Service Industry; Entertainment and Recreation Industry; Japan; France; United States

Citation

Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
  • Educators
  • Purchase

About The Author

Leonard A. Schlesinger

General Management
→More Publications

More from the Authors

    • September 2023
    • Faculty Research

    The Meteoric Rise of Skims

    By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
    • August 2023
    • Faculty Research

    Beyond the Barricades: Chile 2023

    By: Debora L. Spar, Willis Emmons, Leonard A. Schlesinger and Ruth Costas
    • June 2023
    • Faculty Research

    Doing Business in Lima, Peru

    By: Jeffrey T. Polzer, Leonard A. Schlesinger and Max Hancock
More from the Authors
  • The Meteoric Rise of Skims By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
  • Beyond the Barricades: Chile 2023 By: Debora L. Spar, Willis Emmons, Leonard A. Schlesinger and Ruth Costas
  • Doing Business in Lima, Peru By: Jeffrey T. Polzer, Leonard A. Schlesinger and Max Hancock
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College