Publications
Publications
- August 1992 (Revised June 1993)
- HBS Case Collection
Euro Disney: The First 100 Days
Abstract
The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international boundaries.
Keywords
Multinational Firms And Management; Service Operations; Service Delivery; Corporate Strategy; Customer Focus And Relationships; Service Industry; Entertainment And Recreation Industry; Japan; France; United States
Citation
Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
About The Authors
