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  • June 1992 (Revised January 1994)
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Coopers & Lybrand in Hungary (A)

By: Gary W. Loveman
  • Format:Print
  • | Pages:16 
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Abstract

Multinational professional services firm Coopers & Lybrand has decided to enter the Hungarian market and weighs its strategic options in light of the environment in which it will operate and its resources.

Keywords

Strategy; Multinational Firms And Management; Market Entry And Exit; Service Industry; Hungary

Citation

Loveman, Gary W., and Roger H. Hallowell. "Coopers & Lybrand in Hungary (A)." Harvard Business School Case 692-112, June 1992. (Revised January 1994.)
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About The Author

Gary W. Loveman

Finance
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  • McDonald's: International Expansion Strategy By: Gary W. Loveman and Sabina M. Ciminero
  • Anglian Water: Customer Service Transformation By: Gary W. Loveman
  • How One Polish Shipyard Became a Market Competitor By: Simon Johnson, David T. Kotchen and Gary W. Loveman
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