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  • March 1992
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Applied Materials

By: Steven C. Wheelwright
  • Format:Print
  • | Pages:33
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Abstract

Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to competitive pressures.

Keywords

Product Development; Competitive Strategy; Decision Making; Industry Structures; Industrial Products Industry; Semiconductor Industry

Citation

Wheelwright, Steven C. "Applied Materials." Harvard Business School Case 692-078, March 1992.
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About The Author

Steven C. Wheelwright

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    • July 1992
    • Faculty Research

    Applied Materials TN

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