Publications
Publications
- March 1992
- HBS Case Collection
Applied Materials
Abstract
Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to competitive pressures.
Keywords
Product Development; Competitive Strategy; Decision Making; Industry Structures; Industrial Products Industry; Semiconductor Industry
Citation
Wheelwright, Steven C. "Applied Materials." Harvard Business School Case 692-078, March 1992.
