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  • November 1991 (Revised January 1997)
  • Case
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Motorola, Inc.: Bandit Pager Project (Abridged)

By: Steven C. Wheelwright
  • Format:Print
  • | Pages:17
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Abstract

Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not properly addressed and, despite the claims of the company that the project was completed in 18 months, development of the line continued after the official end date for over a year. The student must analyze the situation to determine what lessons should be taken from the project and how best to apply those lessons to other projects.

Keywords

Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry

Citation

Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project (Abridged)." Harvard Business School Case 692-069, November 1991. (Revised January 1997.)
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About The Author

Steven C. Wheelwright

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  • Operations Management Reading: Forecasting By: Steven C. Wheelwright and Ann B. Winslow
  • Operations Management Reading: Forecasting By: Steven C. Wheelwright and Ann B. Winslow
  • Baria Planning Solutions, Inc.: Fixing the Sales Process, Faculty Spreadsheet (Brief Case) By: Steven C. Wheelwright and William Schmidt
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