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  • November 1991 (Revised April 1994)
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Taco Bell Corp.

By: Leonard A. Schlesinger and Roger H. Hallowell
  • Format:Print
  • | Pages:31
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Abstract

John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage. Illustrates the power of breakthrough thinking in a service industry and demonstrates the importance of a coordinated, holistic approach to implementation.

Keywords

Change Management; Food; Competitive Advantage; Innovation and Management; Retail Industry; Food and Beverage Industry; United States

Citation

Schlesinger, Leonard A., and Roger H. Hallowell. "Taco Bell Corp." Harvard Business School Case 692-058, November 1991. (Revised April 1994.)
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About The Author

Leonard A. Schlesinger

General Management
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Related Work

    • May 1998 (Revised October 2001)
    • Faculty Research

    Taco Bell Inc. (1983-1994)

    By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
Related Work
  • Taco Bell Inc. (1983-1994) By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
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