Article
Journal of Personality and Social Psychology

Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt

By: Michael I. Norton, Jeana H. Frost and Dan Ariely

Format:Print
| Pages:9

Citation

Norton, Michael I., Jeana H. Frost, and Dan Ariely. "Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt." Journal of Personality and Social Psychology 92, no. 1 (January 2007): 97–105.

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Michael I. Norton

Negotiation, Organizations & Markets

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