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  • June 1991 (Revised April 1993)
  • Case
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Acer, Inc.

By: Robert H. Hayes
  • Format:Print
  • | Pages:16
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Abstract

Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major slowdown in business and has to decide whether to have its first lay-off. In addition, it is contemplating how to manage and motivate an increasingly dispersed and multicultural workforce.

Keywords

Transition; Motivation and Incentives; Multinational Firms and Management; Business Growth and Maturation; Employees; Resignation and Termination; Cross-Cultural and Cross-Border Issues; Diversity; Computer Industry; Taiwan

Citation

Hayes, Robert H. "Acer, Inc." Harvard Business School Case 691-104, June 1991. (Revised April 1993.)
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About The Author

Robert H. Hayes

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Related Work

    • July 1993
    • Faculty Research

    Acer Incorporated TN

    By: David B. Yoffie
Related Work
  • Acer Incorporated TN By: David B. Yoffie
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