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  • June 1991 (Revised February 1999)
  • Case
  • HBS Case Collection

Willow Creek Community Church (A)

By: Leonard A. Schlesinger
  • Format:Print
  • | Pages:31
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Abstract

Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems.

Keywords

Mission and Purpose; Strategic Planning; Social Enterprise; Marketing Strategy; Growth Management; Religion; Service Industry

Citation

Schlesinger, Leonard A. "Willow Creek Community Church (A)." Harvard Business School Case 691-102, June 1991. (Revised February 1999.)

About The Author

Leonard A. Schlesinger

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