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  • February 1990 (Revised April 1991)
  • Background Note
  • HBS Case Collection

Quick Response in the Apparel Industry

By: Janice H. Hammond
  • Format:Print
  • | Pages:19
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Abstract

It has been estimated that the U.S. apparel industry wastes over $25 billion annually due to inefficient practices, long lead times, and insufficient coordination between channel partners. In response to intense competition from off-shore producers, the industry has initiated efforts to reduce these losses and regain competitiveness. This note provides background information on the U.S. apparel industry and describes the concept of "Quick Response," a strategy that increases the competitiveness of domestic manufacturers by increasing their ability to quickly respond to shifting markets. Describes changes in technology, information systems, and channel relationships that are necessary to implement a Quick Response system.

Keywords

Information; Distribution Channels; Performance Efficiency; Partners and Partnerships; Adaptation; Business Strategy; System; Technology; Apparel and Accessories Industry; United States

Citation

Hammond, Janice H. "Quick Response in the Apparel Industry." Harvard Business School Background Note 690-038, February 1990. (Revised April 1991.)
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About The Author

Janice H. Hammond

Technology and Operations Management
→More Publications

More from the Author

    • January 2022
    • Faculty Research

    FLEXE, Inc.: Pioneering On-Demand Warehousing & Fulfillment

    By: Janice H. Hammond and James Barnett
    • August 2021
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    Precision Paint Co.

    By: Iavor I. Bojinov, Chiara Farronato, Janice H. Hammond, Michael Parzen and Paul J. Hamilton
    • September 2019 (Revised June 2020)
    • Faculty Research

    African American Inequality in the United States

    By: Janice H. Hammond, A. Kamau Massey and Mayra G. Garza
More from the Author
  • FLEXE, Inc.: Pioneering On-Demand Warehousing & Fulfillment By: Janice H. Hammond and James Barnett
  • Precision Paint Co. By: Iavor I. Bojinov, Chiara Farronato, Janice H. Hammond, Michael Parzen and Paul J. Hamilton
  • African American Inequality in the United States By: Janice H. Hammond, A. Kamau Massey and Mayra G. Garza
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