Monsanto's March into Biotechnology (A)

Gary P. Pisano

Case | HBS Case Collection | January 1990 (Revised October 1993)

Monsanto's March into Biotechnology (A)

Abstract

Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional agricultural chemicals technology base to one of the world's finest biotechnology centers and oversaw the purchase of Searle Pharmaceuticals. Raises a number of issues: How can a company move into a totally new technology? What are the advantages and disadvantages of sourcing technology from small firms and universities? How should research be organized? Emphasizes the very long-term view that Monsanto took in justifying their huge investment.

Keywords: History; Transition; Biotechnology Industry; Agriculture and Agribusiness Industry;

Format: Print

17 pages

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