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The Nature of Trust and Its Impact on Relationship Management Activities

By: Joseph P. Cannon, Greg Gundlach and Das Narayandas
  • Format:Print
  • | Pages:5
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Keywords

Trust; Relationships; Management

Citation

Cannon, Joseph P., Greg Gundlach, and Das Narayandas. "The Nature of Trust and Its Impact on Relationship Management Activities." NAMA 34, no. 4 (1998): 10–11, 21–23.

About The Author

Das Narayandas

Marketing
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