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  • June 1989 (Revised May 1993)
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Fairfield Inn (A)

By: James L. Heskett
  • Format:Print
  • | Pages:22
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Abstract

The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to whether to offer franchises and in what form, considering the need to protect its unique concept.

Keywords

Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry

Citation

Heskett, James L. "Fairfield Inn (A)." Harvard Business School Case 689-092, June 1989. (Revised May 1993.)
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About The Author

James L. Heskett

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Related Work

    • July 1991 (Revised May 1993)
    • Faculty Research

    Fairfield Inn (B)

    By: James L. Heskett
Related Work
  • Fairfield Inn (B) By: James L. Heskett
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