Case | HBS Case Collection | June 1989 (Revised May 1993)

Fairfield Inn (A)

by James L. Heskett

Abstract

The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to whether to offer franchises and in what form, considering the need to protect its unique concept.

Keywords: Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry;

Format: Print 22 pages EducatorsPurchase

Citation:

Heskett, James L. "Fairfield Inn (A)." Harvard Business School Case 689-092, June 1989. (Revised May 1993.)

Related Work

  1. Case | HBS Case Collection | July 1991 (Revised May 1993)

    Fairfield Inn (B)

    James L. Heskett

    The manager of a Fairfield Inn located near a family entertainment center is requesting special consideration for a falling quality rating caused, in his opinion, by unusually high occupancy rates at his unit. The case raises questions about quality measurement, control, and the consistency of an operating strategy.

    Keywords: Entertainment; Measurement and Metrics; Performance Consistency; Quality; Strategy; Accommodations Industry;

    Citation:

    Heskett, James L. "Fairfield Inn (B)." Harvard Business School Case 692-005, July 1991. (Revised May 1993.)  View Details
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About the Author

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James L. Heskett
UPS Foundation Professor of Business Logistics, Emeritus

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