Publications
Publications
- Journal of International Marketing
Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms
By: R. Deshpande and J. U. Farley
Keywords
Citation
Deshpande, R., and J. U. Farley. "Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms." Journal of International Marketing 7, no. 4 (1999): 111–127.