Publications
Publications
  • 2005
  • Article
  • Journal of Global Marketing

Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'

By: John U. Farley and Rohit Deshpandé
  • Format:Print
  • | Pages:20
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Keywords

Change; Business Ventures; Markets; Russia

Citation

Farley, John U., and Rohit Deshpandé. "Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'." Journal of Global Marketing 19, no. 2 (2005): 7–26.

About The Author

Rohit Deshpande

Marketing
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