Publications
Publications
- Aug 2006 - 2006
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
Keywords
Citation
Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the Marketing Dynamics Conference, University of California, Los Angeles, August 2006.