Publications
Publications
- Jun 2006
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
Keywords
Citation
Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the INFORMS Marketing Science Conference, Katz School of Management, University of Pittsburgh, June 2006.