Publications
Publications
  • August 1998 (Revised June 2013)
  • Case
  • HBS Case Collection

Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act

By: Joseph B. Lassiter III and Michael J. Roberts
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

Summarizes the business plan for a concept restaurant focused on late evening dessert service as well as its subsequent rollout plan.

Keywords

Business Strategy; Planning; Business Plan; Outcome or Result; Service Operations; Experience and Expertise; Service Industry; Food and Beverage Industry

Citation

Lassiter, Joseph B., III, and Michael J. Roberts. "Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act." Harvard Business School Case 899-008, August 1998. (Revised June 2013.)

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