Publications
Publications
  • winter 2000
  • Article
  • Journal of the Academy of Marketing Science

Beyond Market Orientation: When Customers and Suppliers Disagree

By: C. Steinman, R. Deshpande and J. U. Farley
  • Format:Print
  • | Pages:11
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Keywords

Markets; Customers

Citation

Steinman, C., R. Deshpande, and J. U. Farley. "Beyond Market Orientation: When Customers and Suppliers Disagree." Journal of the Academy of Marketing Science 28 (winter 2000): 109–119.

About The Author

Rohit Deshpande

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