Publications
Publications
- 2005
- Inside Consumption: Consumer Motives, Goals, and Desires
Consumer Identity Motives in the Information Age
By: John Deighton
Keywords
Citation
Deighton, John. "Consumer Identity Motives in the Information Age." Chap. 12 in Inside Consumption: Consumer Motives, Goals, and Desires, edited by S. Ratneshwar and David Glen Mick, 233 – 250. New York: Routledge, 2005.