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  • 2007
  • Chapter
  • Advances in Decision Analysis

Utility and Risk Preferences

By: David E. Bell
  • Format:Print
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Keywords

Risk and Uncertainty

Citation

Bell, David E. "Utility and Risk Preferences." In Advances in Decision Analysis, edited by Ward Edwards, Ralph Miles, and Detlof von Winterfeldt. Cambridge: Cambridge University Press, 2007.

About The Author

David E. Bell

Marketing
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More from the Author
  • Tropo Farms By: David E. Bell, Pippa Tubman Armerding, Namrata Arora and Natalie Kindred
  • Yum China: People First By: David E. Bell, Shu Lin and Nancy Dai
  • Fyffes International SA By: David E. Bell, Damien McLoughlin and Tonia Labruyère
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