2005
Chapter
From Resource Allocation to Strategy

The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company

By: Thomas R. Eisenmann and Joseph L. Bower

Format:Print

Keywords

Corporate Entrepreneurship; Integration; Globalized Firms and Management; Media; Media and Broadcasting Industry

Citation

Eisenmann, Thomas R., and Joseph L. Bower. "The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company." Chap. 13 in From Resource Allocation to Strategy, edited by Joseph L. Bower and Clark Gilbert. U.K.: Oxford University Press, 2005.