Publications
Publications
- 2005
- From Resource Allocation to Strategy
The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company
By: Thomas R. Eisenmann and Joseph L. Bower
Keywords
Corporate Entrepreneurship; Integration; Globalized Firms And Management; Media; Media And Broadcasting Industry
Citation
Eisenmann, Thomas R., and Joseph L. Bower. "The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company." Chap. 13 in From Resource Allocation to Strategy, edited by Joseph L. Bower and Clark Gilbert. U.K.: Oxford University Press, 2005.
About The Authors
