The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company

Thomas R. Eisenmann; Joseph L. Bower

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Chapter | From Resource Allocation to Strategy | 2005

The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company

by Thomas R. Eisenmann and Joseph L. Bower

Keywords: Corporate Entrepreneurship; Integration; Globalized Firms and Management; Media; Media and Broadcasting Industry;

Format: Print

Citation:

Eisenmann, Thomas R., and Joseph L. Bower. "The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company." Chap. 13 in From Resource Allocation to Strategy, edited by Joseph L. Bower and Clark Gilbert. U.K.: Oxford University Press, 2005.

About the Authors

Thomas R. Eisenmann

Howard H. Stevenson Professor of Business Administration

Entrepreneurial Management

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Joseph L. Bower

Donald K. David Professor of Business Administration, Emeritus

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Faculty & Research

The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company

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