Publications
Publications
- 1998
- Sense and Respond: Capturing Value in the Network Era
Developing Products for the Internet
By: A. D. MacCormack and M. Iansiti
Keywords
Citation
MacCormack, A. D., and M. Iansiti. "Developing Products for the Internet." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.