Publications
Publications
- September 1981 (Revised September 1986)
- HBS Case Collection
Steinway & Sons
By: David A. Garvin
Abstract
Considers whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the opportunity to consider issues of quality.
Keywords
Citation
Garvin, David A. "Steinway & Sons." Harvard Business School Case 682-025, September 1981. (Revised September 1986.)