Publications
Publications
  • December 1980 (Revised February 1998)
  • Case
  • HBS Case Collection

Burger King Corp.

By: W. Earl Sasser and David C. Rikert
  • Format:Print
  • | Language:Portuguese
  • | Pages:15
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Abstract

Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the subtle and not so subtle differences between the two operating systems selected by these two firms.

Keywords

Food; System; Operations; Retail Industry; Food and Beverage Industry; United States

Citation

Sasser, W. Earl, and David C. Rikert. "Burger King Corp." Harvard Business School Case 681-045, December 1980. (Revised February 1998.)

About The Author

W. Earl Sasser

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