Publications
Publications
- December 1980 (Revised February 1998)
- HBS Case Collection
McDonald's Corp. (Condensed)
By: W. Earl Sasser and David C. Rikert
Abstract
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the subtle and not so subtle differences between the two operating systems selected by these two firms.
Keywords
Citation
Sasser, W. Earl, and David C. Rikert. "McDonald's Corp. (Condensed)." Harvard Business School Case 681-044, December 1980. (Revised February 1998.)