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  • January 1980 (Revised April 1994)
  • Case
  • HBS Case Collection

New Balance Athletic Shoes

By: Kim B. Clark
  • Format:Print
  • | Pages:15
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Abstract

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to acquiring a plant in Ireland. Sufficient information is provided to allow an analysis of forecasted demand as well as the strategic financial and organizational implications of alternative courses of action.

Keywords

Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland

Citation

Clark, Kim B. "New Balance Athletic Shoes." Harvard Business School Case 680-110, January 1980. (Revised April 1994.)
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About The Author

Kim B. Clark

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  • Sam Bernards: A Career in Building Businesses By: Kim B. Clark and Sarah Eyring
  • Karin Vinik at South Lake Hospital (B)-(D) By: Joseph L. Badaracco and Kim B. Clark
  • Karin Vinik at South Lake Hospital (D) By: Joseph L. Badaracco and Kim B. Clark
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