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Price As a Stimulus to Think: The Case for Willful Overpricing

By: Luc Wathieu and Marco Bertini
  • Format:Print
  • | Pages:12
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Citation

Wathieu, Luc, and Marco Bertini. "Price As a Stimulus to Think: The Case for Willful Overpricing." Marketing Science 26, no. 1 (January–February 2007): 118–129.

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Marco Bertini

Marketing
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