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Price As a Stimulus to Think: The Case for Willful Overpricing

By: Luc Wathieu and Marco Bertini
  • Format:Print
  • | Pages:12
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Citation

Wathieu, Luc, and Marco Bertini. "Price As a Stimulus to Think: The Case for Willful Overpricing." Marketing Science 26, no. 1 (January–February 2007): 118–129.
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About The Author

Marco Bertini

Marketing
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More from the Authors
  • Carbon Footprinting and Pricing under Climate Concerns By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
  • Project Maji: Pricing Water in Sub-Saharan Africa By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
  • When It's Time to Expand Beyond the Base By: Marco Bertini and Nader Tavassoli
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