Publications
Publications
- April 1978 (Revised January 1985)
- HBS Case Collection
Searle Medical Instruments Group (Abridged)
Abstract
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these product lines, manufacturing was not. As capacity is reached, the issue is how the company ought to expand and/or alter its manufacturing operations.
Keywords
Change; Brands And Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices And Supplies Industry
Citation
Wheelwright, Steven C. "Searle Medical Instruments Group (Abridged)." Harvard Business School Case 678-189, April 1978. (Revised January 1985.)
