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  • April 1978 (Revised January 1985)
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Searle Medical Instruments Group (Abridged)

By: Steven C. Wheelwright
  • Format:Print
  • | Pages:6
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Abstract

SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these product lines, manufacturing was not. As capacity is reached, the issue is how the company ought to expand and/or alter its manufacturing operations.

Keywords

Change; Brands And Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices And Supplies Industry

Citation

Wheelwright, Steven C. "Searle Medical Instruments Group (Abridged)." Harvard Business School Case 678-189, April 1978. (Revised January 1985.)
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About The Author

Steven C. Wheelwright

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More from the Author
  • Operations Management Reading: Forecasting By: Steven C. Wheelwright and Ann B. Winslow
  • Operations Management Reading: Forecasting By: Steven C. Wheelwright and Ann B. Winslow
  • Baria Planning Solutions, Inc.: Fixing the Sales Process By: Steven C. Wheelwright and William Schmidt
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