Faculty & Research
Publications
Publications
  • 2004
  • Chapter
  • The Global Market: Developing a Strategy to Manage Across Borders

Globalization and the Poor

By: V. K. Rangan and Arthur McCaffrey
  • Format:Print
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Keywords

Globalization; Poverty

Citation

Rangan, V. K., and Arthur McCaffrey. "Globalization and the Poor." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.

About The Author

V. Kasturi Rangan

Marketing
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