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  • August 1984 (Revised March 1994)
  • Case
  • HBS Case Collection

The Toro Company S'no Risk Program

By: David E. Bell
  • Format:Print
  • | Pages:11
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Abstract

Toro introduced a promotion in which purchasers of their snowthrower would receive a refund if the next winter brought only modest snowfall. The principal focus of the class is to understand what the risk implications are for the customer and for the company. May be used to discuss insurance and inventory issues.

Keywords

Risk and Uncertainty; Customers; Insurance

Citation

Bell, David E. "The Toro Company S'no Risk Program." Harvard Business School Case 185-017, August 1984. (Revised March 1994.)

About The Author

David E. Bell

Marketing
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