Publications
Publications
  • November 1972 (Revised July 2023)
  • Case
  • HBS Case Collection

Benihana of Tokyo

By: W. Earl Sasser
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy.

Keywords

Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Service Industry

Citation

Sasser, W. Earl. "Benihana of Tokyo." Harvard Business School Case 673-057, November 1972. (Revised July 2023.)

About The Author

W. Earl Sasser

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