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Case | HBS Case Collection | June 1999

Major League Baseball--1999

by Stephen A. Greyser and Elizabeth (Lisa) Smyth

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Abstract

Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc.

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment;

Format: Print 3 pages Find at Harvard

Citation:

Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.

About the Author

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Stephen A. Greyser
Richard P. Chapman Professor of Business Administration, Emeritus

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More from the Author

  • Teaching Note | HBS Case Collection | November 2019

    The Bundesliga in the U.S.

    Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

    Citation:

    Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.  View Details
    CiteView DetailsPurchase Related
  • Case | HBS Case Collection | September 2018 (Revised March 2019)

    Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

    Stephen A. Greyser and Michael Mondello

    Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional hockey market. The case has substantial comparative team and league data.

    Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa;

    Citation:

    Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.)  View Details
    CiteView DetailsEducatorsPurchase Related
  • Teaching Note | HBS Case Collection | September 2018 (Revised March 2019)

    Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

    Stephen A. Greyser and Michael Mondello

    Teaching Note for HBS No. 919-403, “Philanthropy and Brand-Building: Jeff Vinik and the Tampa Bay Lightning.” Includes objectives, study questions, analysis and discussion points, and teaching plan—covering both traditional brand-building and the role of distinctive community philanthropy for the NHL Club.

    Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa;

    Citation:

    Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Teaching Note 919-404, September 2018. (Revised March 2019.)  View Details
    CiteView DetailsPurchase Related
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