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  • June 1999
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Major League Baseball--1999

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
  • Format:Print
  • | Pages:3
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Abstract

Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc.

Keywords

Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment

Citation

Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
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About The Author

Stephen A. Greyser

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More from the Authors
  • MLS as a Sports Product—The Prominence of the World's Game in the U.S. By: Stephen A. Greyser and Kenneth Cortsen
  • Big Boom Beverages: Fight or Flight? (Brief Case) By: Stephen A. Greyser and William Ellet
  • Big Boom Beverages: Fight or Flight? By: Stephen A. Greyser and William Ellet
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