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Publications
  • June 1999
  • Case
  • HBS Case Collection

Major League Baseball--1999

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
  • Format:Print
  • | Pages:3
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Abstract

Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc.

Keywords

Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment

Citation

Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.

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