Publications
Publications
  • March 1999 (Revised October 2002)
  • Case
  • HBS Case Collection

Xerox: Book-In-Time

By: V. Kasturi Rangan
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state of the book publishing industry and the potential for a new technology.

Keywords

Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry

Citation

Rangan, V. Kasturi. "Xerox: Book-In-Time." Harvard Business School Case 599-119, March 1999. (Revised October 2002.)

About The Author

V. Kasturi Rangan

Marketing
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