Publications
Publications
- March 1999 (Revised December 2001)
- HBS Case Collection
Analyzing Consumer Preferences
By: Robert J. Dolan
Abstract
Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.
Keywords
Citation
Dolan, Robert J. "Analyzing Consumer Preferences." Harvard Business School Background Note 599-112, March 1999. (Revised December 2001.)