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  • June 1999 (Revised August 2004)
  • Case
  • HBS Case Collection

The National Hockey League's New Television Contract for 2004 and Beyond

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
  • Format:Print
  • | Pages:4
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Abstract

The National Hockey League (NHL) has negotiated a new television contract at record rights-fee levels for hockey. The NHL will be shifting its principal television partner from Fox to ESPN/ABC. Students are asked to analyze the current and future contracts in terms of revenue yield and visibility. The case also raises continuing questions about the roles of a sports league's television partner--especially in fan development.

Keywords

Budgets and Budgeting; Television Entertainment; Contracts; Marketing Communications; Agreements and Arrangements; Partners and Partnerships; Entertainment and Recreation Industry

Citation

Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The National Hockey League's New Television Contract for 2004 and Beyond." Harvard Business School Case 599-108, June 1999. (Revised August 2004.)
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About The Author

Stephen A. Greyser

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