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Marketing Sequels Of Creative Goods: The Case of Video Games

By: Anita Elberse and Marco Bertini
  • Format:Print
  • | Language:English
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Citation

Elberse, Anita, and Marco Bertini. "Marketing Sequels Of Creative Goods: The Case of Video Games." Paper presented at the INFORMS Marketing Science Conference, Rotterdam, June 2004.

About The Authors

Anita Elberse

Marketing
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Marco Bertini

Marketing
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