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Interactive Technologies and Relationship Marketing Strategies

By: Youngme E. Moon
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Outlines the role of interactive technologies in the development of relationship marketing strategies.

Keywords

Marketing Strategy; Customer Relationship Management; Technology

Citation

Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)

About The Author

Youngme Moon

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