Publications
Publications
- June 1999 (Revised April 2003)
- HBS Case Collection
Zucamor S.A.: Global Competition in Argentina
Abstract
Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the company's new management.
Keywords
Business Strategy; Global Strategy; Value; Problems and Challenges; Business or Company Management; Goods and Commodities; Alliances; Pulp and Paper Industry; Argentina; United States
Citation
Rangan, V. Kasturi. "Zucamor S.A.: Global Competition in Argentina." Harvard Business School Case 599-096, June 1999. (Revised April 2003.)
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