Publications
Publications
  • June 1999 (Revised April 2003)
  • Case
  • HBS Case Collection

Zucamor S.A.: Global Competition in Argentina

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:23
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Abstract

Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the company's new management.

Keywords

Business Strategy; Global Strategy; Value; Problems and Challenges; Business or Company Management; Goods and Commodities; Alliances; Pulp and Paper Industry; Argentina; United States

Citation

Rangan, V. Kasturi. "Zucamor S.A.: Global Competition in Argentina." Harvard Business School Case 599-096, June 1999. (Revised April 2003.)

About The Author

V. Kasturi Rangan

Marketing
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