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  • February 1999 (Revised March 2001)
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Egghead to Egghead.com (A)

By: V. Kasturi Rangan and Marie Bell
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses questions on the company's future viability.

Keywords

Business Model; Internet and the Web; Transformation; Decisions; Corporate Strategy; Marketing Strategy; Market Transactions; Buildings and Facilities; Retail Industry

Citation

Rangan, V. Kasturi, and Marie Bell. "Egghead to Egghead.com (A)." Harvard Business School Case 599-093, February 1999. (Revised March 2001.)
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About The Author

V. Kasturi Rangan

Marketing
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Related Work

    • May 2000 (Revised June 2000)
    • Faculty Research

    Egghead to Egghead.com (B)

    By: V. Kasturi Rangan and Marie Bell
Related Work
  • Egghead to Egghead.com (B) By: V. Kasturi Rangan and Marie Bell
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