Publications
Publications
- February 1999 (Revised March 2001)
- HBS Case Collection
Egghead to Egghead.com (A)
By: V. Kasturi Rangan and Marie Bell
Abstract
Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses questions on the company's future viability.
Keywords
Business Model; Internet; Transformation; Decisions; Corporate Strategy; Marketing Strategy; Market Transactions; Buildings and Facilities; Retail Industry
Citation
Rangan, V. Kasturi, and Marie Bell. "Egghead to Egghead.com (A)." Harvard Business School Case 599-093, February 1999. (Revised March 2001.)
About The Author
