Publications
Publications
  • April 1999 (Revised August 2000)
  • Case
  • HBS Case Collection

Compaq Computer: Focus Groups

By: David E. Bell and Ann Leamon
  • Format:Print
  • | Pages:10
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Abstract

Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with the video.

Keywords

Selection and Staffing; Management Analysis, Tools, and Techniques; Product Design; Outcome or Result; Corporate Strategy; Computer Industry

Citation

Bell, David E., and Ann Leamon. "Compaq Computer: Focus Groups." Harvard Business School Case 599-092, April 1999. (Revised August 2000.)

About The Author

David E. Bell

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