Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 1999 (Revised June 2000)
  • Background Note
  • HBS Case Collection

Integrated Marketing Communications

By: Robert J. Dolan
  • Format:Print
  • | Pages:14
ShareBar

Abstract

Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.

Keywords

Marketing Communications

Citation

Dolan, Robert J. "Integrated Marketing Communications." Harvard Business School Background Note 599-087, February 1999. (Revised June 2000.)
  • Educators
  • Purchase

About The Author

Robert J. Dolan

→More Publications

More from the Author

    • February 2023
    • Faculty Research

    Shinola Detroit: Optimizing Product Line Breadth

    By: Robert J. Dolan
    • December 2022
    • Faculty Research

    Brand Extensions: Leverage, Enhancement, or Dilution?

    By: Robert J. Dolan
    • December 2022
    • Faculty Research

    The Walt Disney Company Streaming Services

    By: Robert J. Dolan
More from the Author
  • Shinola Detroit: Optimizing Product Line Breadth By: Robert J. Dolan
  • Brand Extensions: Leverage, Enhancement, or Dilution? By: Robert J. Dolan
  • The Walt Disney Company Streaming Services By: Robert J. Dolan
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College