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Note on the Drugstore Industry

By: David E. Bell and Ann Leamon
  • Format:Print
  • | Pages:9
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Abstract

In response to the twin pressures of cross-channel competition and the prevalence of third-party drug plans, drugstores have changed both how they go to market and what they offer once they get there. This note reviews the history of drugstores, presents the current situation, and explores possible future directions for the industry.

Keywords

History; Industry Growth; Retail Industry; Pharmaceutical Industry

Citation

Bell, David E., and Ann Leamon. "Note on the Drugstore Industry." Harvard Business School Background Note 599-079, January 1999.

About The Author

David E. Bell

Marketing
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