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Background Note | HBS Case Collection | January 1999 (Revised October 2000)

Going to Market

by Robert J. Dolan

Abstract

Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management.

Keywords: Marketing Channels; Marketing Strategy;

Format: Print

10 pages

Educators Purchase

Citation:

Dolan, Robert J. "Going to Market." Harvard Business School Background Note 599-078, January 1999. (Revised October 2000.)

About the Author

Robert J. Dolan

Baker Foundation Professor

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