Publications
Publications
- January 1999 (Revised October 2000)
- HBS Case Collection
Going to Market
By: Robert J. Dolan
Abstract
Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management.
Keywords
Citation
Dolan, Robert J. "Going to Market." Harvard Business School Background Note 599-078, January 1999. (Revised October 2000.)