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  • January 1999 (Revised October 2000)
  • Background Note
  • HBS Case Collection

Going to Market

By: Robert J. Dolan
  • Format:Print
  • | Pages:10
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Abstract

Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management.

Keywords

Marketing Channels; Marketing Strategy

Citation

Dolan, Robert J. "Going to Market." Harvard Business School Background Note 599-078, January 1999. (Revised October 2000.)
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About The Author

Robert J. Dolan

Marketing
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